If you run a driving school this has become one of the most important tasks to gain business for your driving school, most business comes from the first page of the search engine (Google), I read somewhere that the first three listing on the first page gain over 80% of the traffic ..so if you are on page 10 you may as well not bother, unless you are doing something about it.
Of course a website can be just a part of the bigger picture, if you advertise in the local paper you should place your website details there, if you are in the phone book again you are behind the times without a web address.
Other areas to advertise your website;
- .On your vehicle
.On all business stationary
.All advertising material
.On Uk's Best Driving Schools .co.uk ( Goes without saying)